Project Recap: TekniPlex Rebranding Initiative

Overview: Untold Creative successfully spearheaded the comprehensive rebranding strategy for TekniPlex, a global leader in materials science solutions. This project was pivotal in streamlining TekniPlex's corporate identity and enhancing its market presence amidst significant organizational growth, including 15 acquisitions over five years and the restructuring into two primary divisions: TekniPlex Healthcare and TekniPlex Consumer Products.

1. Strategy Development:

   • Objective: Our goal was to create a cohesive brand identity that reflects TekniPlex's expanded capabilities and new organizational structure.

   • Approach: We conducted in-depth market research and internal audits to understand TekniPlex's positioning, value proposition, and brand perception, both internally and externally.

   
   
   

2. Website Redesign and Implementation:

   • Objective: Develop a user-friendly, informative, and visually appealing website that aligns with the new brand identity.

   • Approach: Our team redesigned the website with a focus on intuitive navigation, comprehensive product information, and alignment with the new branding. We ensured seamless integration of the two divisions under the unified TekniPlex brand.

   
   

1. Social Media Strategy and Implementation:

   • Objective: To effectively communicate the rebranding on social media platforms, ensuring consistent messaging across all channels.

   • Approach: We crafted a social media strategy that included a content calendar, creative assets aligned with the new branding, and a plan for gradual rollout. Our focus was on educating the audience about TekniPlex’s expanded offerings and reinforcing the brand's industry leadership.

   
   

2. Internal Intranet Revamp:

   • Objective: Ensure internal stakeholders are aligned with the rebranding initiative and understand its implications.

   • Approach: We revamped the internal Intranet to reflect the new branding, making it a central hub for employees to access rebranding resources, FAQs, and training materials. This helped in fostering a unified internal understanding and acceptance of the new brand identity.

   
   

3. Outcome and Impact:

   • TekniPlex’s rebranding has been successfully received in the market, with positive feedback from customers and stakeholders.

   • The website has seen increased engagement and better user experience ratings.

   • Social media channels have experienced growth in followers and higher engagement rates.

   • Internally, the revamped Intranet has improved employee understanding and advocacy for the new brand.

Conclusion: The rebranding of TekniPlex by Untold Creative marks a significant milestone in the company's evolution. By successfully aligning TekniPlex's external presence with its internal growth, we have positioned the company for continued success and market leadership.